Distribution as a system
The distribution stack
Content, creators, platforms, and measurement.
Video lesson, coming soon
A durable distribution system has four layers: a content supply, a creator network, platform coverage, and measurement. Treating reach as infrastructure, always on, beats running disconnected campaigns.
The four layers
- Content supply, a backlog of source material to clip.
- Creator network, trained clippers matched to your brand.
- Platform coverage, native posting across TikTok, Reels, Shorts, X.
- Measurement, a feedback loop that tells you what to do more of.
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CPM Calculator for Creator-Powered Distribution
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