Planning your first campaign
Set goals and budget
Define outcomes and a realistic monthly budget.
Before you brief a single clipper, decide what outcome the campaign is for and how much you are willing to invest to get it. Clear goals make every later decision easier.
Pick one primary goal
- Reach, maximize qualified impressions.
- Conversions, drive a specific action.
- Awareness, own a topic or moment.
Size the budget against CPM
Use the ROI calculator to translate a monthly budget into estimated impressions and conversions at a given CPM. This turns "how much should I spend?" into a concrete projection you can defend.
In this lesson
Your progress0 / 40%
When you are ready to apply it
Apply this lesson on Clipur
Launch a creator-powered distribution campaign with what you just learned.