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Campaign Economics

ROAS (Return on Ad Spend)

Definition

ROAS measures revenue generated per dollar spent on distribution.

Full explanation

ROAS applies to paid and performance-based creator distribution when revenue can be attributed. Clipping campaigns often track ROAS alongside CPM and CPV.

Related terms

Clipipedia

Campaign ROI

Campaign ROI is the return on investment from a clipping or distribution campaign, revenue or value relative to spend.

Concept
Clipipedia

CAC (Customer Acquisition Cost)

CAC is the average cost to acquire one paying customer from a distribution channel.

Concept
Clipipedia

CPM (Cost Per Mille)

CPM is the cost of one thousand impressions, a standard way to compare distribution efficiency.

Concept

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