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Campaign Economics

CAC (Customer Acquisition Cost)

Definition

CAC is the average cost to acquire one paying customer from a distribution channel.

Full explanation

In clipping campaigns, CAC connects distribution spend to attributed conversions. It must be weighed against LTV and payback period.

Related terms

Clipipedia

ROAS (Return on Ad Spend)

ROAS measures revenue generated per dollar spent on distribution.

Concept
Clipipedia

Campaign ROI

Campaign ROI is the return on investment from a clipping or distribution campaign, revenue or value relative to spend.

Concept
Clipipedia

Campaign Attribution

Campaign attribution connects views and clicks from clips to downstream conversions.

Concept

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