Campaign Operations
Campaign Readiness
Definition
Campaign readiness is the degree to which source content, creator supply, governance, and measurement are ready before a clipping campaign launches.
Full explanation
Campaign readiness measures whether a clipping campaign can launch without predictable failure. It is scored across ten dimensions, including source liquidity, creator density, brief clarity, claims library completeness, incentive clarity, governance path, measurement readiness, platform fit, rights clarity, and operator capacity. Blocker rules prevent launch when critical dimensions score too low.
Why it matters
Launching before readiness creates rejection loops, fraud exposure, and unmeasurable spend. A readiness score turns “we think we are ready” into a checklist operators can trust.