Hooks, retention, and the anatomy of clips that travel.
What you’ll be able to do
You will be able to evaluate and improve clip performance using hook rate, retention, and watch time.
Winning the first two seconds.
Books, guides, tools, and definitions that go with this course.
Estimate weekly and monthly earnings, your effective hourly rate, and the views you need to hit a target.
Hook rate is the share of viewers who keep watching past the first few seconds of a clip.
Retention is the percentage of a clip that an average viewer watches before dropping off.
Watch time is the total amount of time viewers spend watching a clip or set of clips.
When you are ready to apply it
Join the Clipur creator network and get paid to distribute content.
