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Platform Algorithms

TikTok Algorithm

Definition

The TikTok algorithm ranks clips primarily on early retention, replays, and engagement velocity.

Full explanation

TikTok’s For You feed tests new uploads with small audiences, then expands winners. Hook rate, completion, and shares drive distribution.

This definition is referenced across the platform. Explore it in context.

ResearchFree

What publicly known signals and operator experience suggest about TikTok For You distribution.

2026-01-20

Clipipedia

Hook rate is the share of viewers who keep watching past the first few seconds of a clip.

Concept

Clipipedia

Completion rate is the percentage of viewers who watch a clip all the way through.

Concept

Clipipedia

Short-form distribution is the practice of reaching audiences through vertical, sub-90-second native clips.

Concept

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