Short-Form Strategy
Short-Form Funnel
Definition
A short-form funnel uses clips to move viewers from discovery toward a desired action.
Full explanation
A short-form funnel maps clips to stages: top-of-funnel reach clips that introduce the brand, mid-funnel clips that build understanding, and lower-funnel clips that drive a specific action. Distribution becomes a system rather than scattered posts.
Why it matters
Thinking in funnels turns raw views into measurable outcomes.