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Retention Mechanics

Retention Curve

Definition

A retention curve plots the percentage of viewers still watching at each second of a clip.

Full explanation

Retention curves reveal exactly where viewers drop off. Editors use curves to place pattern interrupts, tighten dead air, and validate hook changes.

You cannot fix retention without reading the curve.

This definition is referenced across the platform. Explore it in context.

MediaFree

Summary: open loops, Zeigarnik effect, and retention curve reading for clippers.

22m

ResearchFree

A framework for interpreting hook rate, average view duration, and completion rate across TikTok, Reels, and Shorts.

2026-01-15

CertificationFree

Advanced certification for hooks, open loops, pattern interrupts, and retention curve literacy.

Level 2

Clipipedia

Retention is the percentage of a clip that an average viewer watches before dropping off.

Concept

Clipipedia

A pattern interrupt breaks the viewer’s expected rhythm, a cut, zoom, sound, or line that resets attention.

Concept

Clipipedia

Pacing fatigue is when a viewer’s attention decays because rhythm, stimulus, or novelty stays too constant.

Concept

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