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Person

Chris Walker

B2B marketing & dark social educator

Chris Walker is a B2B marketer known for dark social, founder-led distribution, and rethinking pipeline attribution.

Known for challenging traditional B2B attribution and advocating founder-led, audience-first distribution.

Expertise

B2B marketing · dark social · founder-led content · attribution

Clipipedia

Founder-led content is distribution where the founder’s voice, face, or POV is the primary media asset.

Concept

Clipipedia

Campaign attribution connects views and clicks from clips to downstream conversions.

Concept

Clipipedia

POV-led marketing leads with a sharp point of view instead of feature lists.

Concept

Clipipedia

Category creation is marketing that defines and owns a new problem space in the buyer’s mind.

Concept

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